Support in any relationship is critical. An angel’s investment should be just the beginning of the relationship, don’t see their financial investment as the only they contribute. These angels have invested in your company for a reason, so feel free to solicit their help in any way you can. Angels can and should help you find potential customers, follow up on investors, interact with staff and suppliers and much more.
Angel investors can help you move toward “value events”. Value events are anything that can improve the monetary worth of your company, as well as its chances for success.
Some examples of Value Events are:
- Signing deals with strategic partners.
- Lining up venture financing.
- Landing well known accounts.
But, within a business relationship, support is a two-way street. Make sure you keep your investors in the know of what’s happening with your business. The best entrepreneurs provide regular updates once a month to all investors. Not only does this let the investors know what’s going on, but you make them feel like they are an important part of your company. Which they are, right?
How will you support your angel investors?
David Amis-Howard Stevenson (2001). Winning angels: the seven fundamentals of early-stage investing. Pearson Education.