Here are my Five (5) Magazine Ad Analysis
Check these print ads out and let me know what you think about them. Were they able to portray a message, that consumers would instantly understand?
Wow! This ad is very powerful. It’s a weight watchers, loose weight ad. Everyone has heard of weight watchers, or at least seen the TV commercials. This ad says a lot without saying anything! It plays on your emotions, especially if you are someone struggling with weight issues. The ad could be pursuing you to join weight watchers, but it doesn’t tell you that. You simply see the bigger door for entering and the smaller door for leaving. So, why wouldn’t I join weight watchers if I could leave smaller than what I entered/started with. The target market is geared toward anyone struggling to loose weight, but really I think it is geared toward women, we take these things more to heart. I would purchase the weight watchers system if in fact, I would leave smaller than what I started. There are so many weight watchers products out there, you have to find the best one that will work for you. They have an online community, meetings in person, food products, and so much more.
McDonald’s: Free Wi-Fi
McDonald’s Free Wi-Fi ad is great. Very simple, but it is saying something big. Come into McDonald’s enjoy our free Wi-Fi and have some great food too. Did you notice the Wi-Fi symbol is french fries? They didn’t have to add anything else to this magazine ad, it says it all. It sort of makes me want to go and get some fries now, knowing that I will have free Wi-Fi too! The ad pulls you in with free internet, but you know you’ll buy something too. This ad is for everyone who loves to eat and those who are looking to set up shop and use their internet. It’s like I’m getting a two for one deal, so why not go here instead of other restaurants. The value proposition is to buy food, but the ad doesn’t say that. When I see a restaurant ad, I seem to always want to eat afterwards.
When I first saw this ad, all I could say was wow! Some might get offended by it, but I was like, wow — yes, this is so true. It’s a simple ad – but it made you feel something. I think this ad is humorous, but very powerful at the same time. It’s saying, look if you don’t want kids or can’t afford them, here is a product that can help you for only $2.50. This ad was to make you think before doing something you might regret in the future. Children are very expensive and it takes a lot of time, hard work and dedication to be good parents. And, if you are not ready for that, then here’s a product for you. The target market, I would say would be for anyone, but especially teens to younger adults. It portrays a bigger picture to younger audiences, they can actually see what their actions would cost them. It makes you want to go spend the $2.50 on protection. The reason we buy Durex is to protect ourselves and to eliminate the of starting a family too soon when someone is not ready.
Reese’s- Birthday Ad
Um, yeah! Every day is your birthday with a Reese’s, yes, now can I have one? I love this candy, and my favorite Reese’s cups are all of the holiday designs. Christmas trees, hearts, Easter eggs, oh my! The response I get when I see this ad, is to go and buy myself a Reese’s, because why not celebrate ever day like it’s your birthday? Life is too short to not enjoy every moment. I think the ad is trying to tell us that, you know. Enjoy ever day, and if you happen to eat a Reese’s that’s even better! The target audience is everyone who loves chocolate. We want to purchase and enjoy this candy so that we can celebrate each day and the victories that come with it. Now, I want some chocolate.
Source: Google Images
GQ Hogan Brazil Magazine Ad
This is too funny! It def. makes you read and understand the whole ad because of the funny picture. “If you aren’t that wrestler, just don’t” — I love this! The ad is for GQ Magazine, where they teach style to men. So, if in fact you are not Hulk Hogan, then don’t wear this mustache! The purpose of this ad is to get you to buy the magazine, to maybe help the man in your life (or yourself), if you don’t have style. The target market is for men, because maybe they think they look good, but then see this and think they may need some help after all. And, the target audience market could be women, because they want some tips on how to help their men not become this. The value proposition, is to buy the magazine to learn some valuable style tips so you don’t look foolish.