Greatest Marketing Campaigns Newsprint Ads Analysis

Here are my Five (5) Newsprint Ads Analysis

Check these print ads out and let me know what you think about them.  Were they able to portray a message, that consumers would instantly understand?

Simply come back tomorrow

This ad is very clever!  It looks like the Polar Bear does not want to be bothered today, so “come back tomorrow”.  The objective of the ad is to let you know about the annual tickets, and they want you to purchase something like a season ticket.  If you bought a one day pass to the zoo and didn’t get to see the Polar Bear, I’m sure you and your kids would be sad that you missed him.  Well, if you had a season pass, you can just come back tomorrow to see the Polar Bear.

The ad targets adults/parents to purchase the season/annual ticket, so they won’t miss out on any of the animals.  They use the word “simply”, it makes it sound so easy, just purchase a season ticket and load everyone back up and bring them back tomorrow.

I loved this ad — it was in fact simple but very moving!

Source:  http://www.aef.com/ad-campaigns/polar-bear-3/

 

Backseat Driver’s Manual

This is an ad for Volkswagen cars.  It caught my attention with the “Backseat Driver’s Manual” title, because I need this when I get in the car with my family.  You always have that one person in the car telling you what to do or how to drive.  The tag line, “Jetta Everybody in” — Love it!  Just get in, our car can fit you all.  The image that may be hard to see is a break down of the backseat driver’s manual.  It has room for a backseat driver, a wing man, shotgun, and the driver.  Very funny!!!

I think the objective is to sell cars, but they don’t pressure you.  It feels like they want to help you fix your back seat driver problem.  So, maybe the next time I’m in the market to buy a new car, I will remember this ad and go for Volkswagen.

Source:  http://www.aef.com/ad-campaigns/backseat-drivers-manual/

 

 

Flawed?  Flawless

This is a beauty ad by Dove.  I love it, she’s gorgeous!  The question they ask is “Does beauty mean looking like everyone else?”  Is this gorgeous woman flawed? or flawless?  How do you see beauty?

I immediately want to go out and purchase Dove products.  To support them and to make myself beautiful!  This company encourages beauty in every way.  Dove products help take care of your beauty, so why not go out and purchase them.  The target audience is women, young women, we want to help protect our skins for the future.

Source:  http://www.aef.com/ad-campaigns/flawed-flawless/

 

Shoes

This is a hot wheels advertisement.  You don’t see any toy cars, all you see is shoes.  BUT, to the parents of little boys, they see a ramp via their expensive shoes.  I love this ad and what it says about parenthood!

I know the ad sells hot wheels, but when you see this you might think about purchasing all of the accessories (ramps) that can keep your kids busy for hours.  That way they don’t have to use your shoes and whatever else they can find.

Source:  http://www.aef.com/ad-campaigns/shoes/

 

Kid

This is a Pedigree Treats ad, and boy does it say a thousand words!  You see these cute kids having a great time at a party.  And, I know what the dog is thinking — “I better be getting some good treats after all of this.”

This ad targets any pet owners, especially pet owners with children.  You feel bad for the dog, that you want to buy it dog treats!  I would def. go out and purchase some of these great dog treats, if I had little kids and animals.  I don’t want my animals to feel sad like this poor dog.

 

I think everyone can relate to this ad.

Source:  http://www.aef.com/ad-campaigns/kid/

April 9, 2017

  • Thanks for a thoughtful analysis of the newsprint ads this week.

    The Dove ad is one of my favorites because it takes something on which people have strong opinions–beauty–and twists it with a poignant question, “Does beauty mean looking like everyone else?” Of course, the answer is “no.” Beauty is individually defined.

    As you suggest, the target is likely younger women considering the model used. Were there other models of different ages, ethnicities, and races used in the campaign? That would, in my opinion, really drive home the point. How would you define the value proposition? Is it that Dove plays a part in helping you maintain your beauty?

    I look forward to your thoughts.

    • Hi David,

      Thanks for the response and great questions. Yes, beauty is individually defined, I love it! The value proposition of the Dove ad, I think, is telling us women to be whoever we want to be and that is beautiful. And, we (Dove) are here to help you achieve what ever feel and look that you call beauty.

  • The set of ads reminds me of the day when USA Today (McNewspaper) came out and everyone scolded it for using color. Before then only Parade Magazine had color and it was well “not serious.” Then the front pages of others dabbled in color. The message I see from your choices is that the only way newspapers will gain ad revenue is to embrace color. All those ads in B&W would be dull and ineffective.
    I see your theme for these ads is each having an edge. It seems rare that ads actually ask us to think or ponder (vs. call ____ now for _____). I personally like ads better that as me to do more than pick up the phone

  • Great analysis Christina!

    I like the little peep show paw of the Polar Bear, and if you have kids you know, they will be disappointed if they do not get to see one of the animals. They ad is persuassive by providing a solution to the problem by recommending that you go ahead and by a season pass so you can enjoy the animals anytime and if you missed one on your first visit you can see them next time.

    Dove is the only soap that gets me. Anything else I use breaks me out. I love that their ads have a way to communicate that it doesn’t matter what you look like you are beautiful.

    Then I first saw the hot wheels ad it took me a minute to get it, but I thought it was cute and a little heartwarming. In this ad, they capture a kids imagination.

    The Volkswagon ad also caught me off guard. I was trying to figure out why you were writing about a manual. But seeing this in a newspaper would make parents think about their kids that are getting ready to start driving and reading the DMV manuals. Leading to them purchasing a car from them for their first-time drivers.

    Now the little boy riding the dog at the birthday party, and the expression on the dog’s face was priceless. He deserves a treat for sure. It is amazing how you can look at your pet’s face sometimes and just tell what might be on their mind.

  • Hi Christina!

    That Volkswagen ad with the backseat driver manual: priceless. It’s funny and it doesn’t even have to try hard! I think that marketing a car that way is pretty smart since it grabs the attention of the reader while simultaneously showing that their vehicle has plenty of room for everybody.

    Your other ads were also very good, and in total you did a great job explaining them all and giving your analysis!

    Best,
    Austin

  • I enjoyed your ads you chose for the Newsprint assignment. It was interesting to read your thoughts on each of them, which I enjoyed very much! One of the ones that stood out to me is the Hot Wheels ad. This ad I know all too well with having my two young grandsons with me and yes, it is true they use anything they have in eye sight even shoes. I too agree that ad is for increased sales, and it is a definite winner. As a parent or grandparent, you are always looking for ways to keep them entertained, although this may not be so they leave your shoes alone because I believe my things are being incorporated into the tracks. Great job!!

    • Hi Colleen,

      Yes, I thought this Hot Wheels ad def works for everyone. We def. want to keep our children entertained and with their imagination and hot wheels, they can be busy for hours. You are right, we wouldn’t want to leave our stuff around, but kids can find uses for everything.

  • The Hot Wheels ad is great! If I ever have children, I’d rather spend extra money on a ramp than have something else (that is even more expensive than the ramp) destroyed by Hot Wheels tricks! The VW Backseat driver ad was fun. It is encouraging people to get a VW because all of their friends can fit in it and they can all go have a good time! The seat in the middle…the Hump Seat…it wasn’t called that when I was growing up! It was something much less PC. Then the Zoo ad made me laugh! I don’t know if I’d go back two days in a row, but I get the point of the ad. Sometimes the animals just don’t show up. When I lived in Texas, I didn’t actually get to see the lions until my third visit! They were known for roaring all the time…and their roar is loud!

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