Here are my Five (5) Newsprint Ads Analysis
Check these print ads out and let me know what you think about them. Were they able to portray a message, that consumers would instantly understand?
Simply come back tomorrow
This ad is very clever! It looks like the Polar Bear does not want to be bothered today, so “come back tomorrow”. The objective of the ad is to let you know about the annual tickets, and they want you to purchase something like a season ticket. If you bought a one day pass to the zoo and didn’t get to see the Polar Bear, I’m sure you and your kids would be sad that you missed him. Well, if you had a season pass, you can just come back tomorrow to see the Polar Bear.
The ad targets adults/parents to purchase the season/annual ticket, so they won’t miss out on any of the animals. They use the word “simply”, it makes it sound so easy, just purchase a season ticket and load everyone back up and bring them back tomorrow.
I loved this ad — it was in fact simple but very moving!
Backseat Driver’s Manual
This is an ad for Volkswagen cars. It caught my attention with the “Backseat Driver’s Manual” title, because I need this when I get in the car with my family. You always have that one person in the car telling you what to do or how to drive. The tag line, “Jetta Everybody in” — Love it! Just get in, our car can fit you all. The image that may be hard to see is a break down of the backseat driver’s manual. It has room for a backseat driver, a wing man, shotgun, and the driver. Very funny!!!
I think the objective is to sell cars, but they don’t pressure you. It feels like they want to help you fix your back seat driver problem. So, maybe the next time I’m in the market to buy a new car, I will remember this ad and go for Volkswagen.
This is a beauty ad by Dove. I love it, she’s gorgeous! The question they ask is “Does beauty mean looking like everyone else?” Is this gorgeous woman flawed? or flawless? How do you see beauty?
I immediately want to go out and purchase Dove products. To support them and to make myself beautiful! This company encourages beauty in every way. Dove products help take care of your beauty, so why not go out and purchase them. The target audience is women, young women, we want to help protect our skins for the future.
This is a hot wheels advertisement. You don’t see any toy cars, all you see is shoes. BUT, to the parents of little boys, they see a ramp via their expensive shoes. I love this ad and what it says about parenthood!
I know the ad sells hot wheels, but when you see this you might think about purchasing all of the accessories (ramps) that can keep your kids busy for hours. That way they don’t have to use your shoes and whatever else they can find.
This is a Pedigree Treats ad, and boy does it say a thousand words! You see these cute kids having a great time at a party. And, I know what the dog is thinking — “I better be getting some good treats after all of this.”
This ad targets any pet owners, especially pet owners with children. You feel bad for the dog, that you want to buy it dog treats! I would def. go out and purchase some of these great dog treats, if I had little kids and animals. I don’t want my animals to feel sad like this poor dog.
I think everyone can relate to this ad.