Here are the five (5) ads I selected and reviewed, hope you enjoy!
4 G Roadtrip: Radio Mercury Award
This ad is about a new Chevrolet and how it has 4 G WiFi built in. Essentially, the ad is about purchasing a new car. But the bonus is 4G – who wouldn’t want a car with internal WiFi? The ad describes a family with teenagers going on their first road trip together. With having a teenager, this hit home, because on long road trips they get tired and cranky and ask “Are we there yet?” The ad described the car ride and how each family member was using the 4G and how the dad felt about this.
While the ad was aimed at car buyers, the emotions portrayed hit home with anyone that has ever been on a road trip with family. We understand exactly how the dad felt in this commercial. We will keep this ad in mind, the next time we go car shopping. This 4 G is a great new feature that we must have, right?
The next time someone purchases a car, they may think Chevrolet first because they remembered this catchy jingle about a family road trip and how the 4 G kept the family from going crazy on the long drive. We all want convenience, and having a car with it’s own WiFi, 4G, network built in is exactly what we need in any car for any trip. Kids are happy with the Internet and parents are happy that they don’t have to pay for their phone/data bill. Win – Win, don’t you think?
Listen to the 4G Road trip ad here: http://www.aef.com/ad-campaigns/4g-roadtrip/
Feeling Trapped DWI
This radio ad is promoting a lawyer “Trapp and Associates”. The title of the ad is spot on, I love word play! The ad gives you a “visual” of why you would need to call a lawyer, starting with a guy getting pulled over and taken to jail for DWI. The play by play is all about the experience in jail and then asking for bail. 🙂
By listening to the ad, I thought to myself no way do I want to be where this guy is. It has a catchy jingle, and it really paints the picture of getting arrested and going to jail. This guy did not have a good experience and was ready to get out. The ad didn’t push the law office services, like some other lawyers do. It simply walked you visually through the process of jail and to make you realize you don’t want to be there. BUT, if you do end up there, give “Trapp and Associates” a call.
This ad was made for anyone. We are all humans and we make mistakes, and if we are in trouble then there is a way out by calling the lawyer’s office and paying for their service.
At the end of the ad, they promote their website by saying “If this should happen to you, go to www……”. I thought it was a bit funny hearing that after, I just painted the picture of a guy going to jail, in jail, and you want them to visit your website. I know that’s not what the ad meant, but that’s how I pictured it.
Listen to the Feeling Trapped DWI ad here: http://www.aef.com/ad-campaigns/feeling-trapped-dwi/
Start the Conversation
This quick radio ad is about cemetery property. A couple is happy that they got the conversation started about where they will be buried when the time comes. They were uncomfortable with the topic, but stated once they got started, it was an easy process. The ad then tells the listener where to go “to take care of tomorrow today”. I liked their tag line!
It is so important to talk about these things now, and to have a plan in place for your family. We know we all have to leave this earth one day, but “talking” about that it hard for some. This ad made me feel comfortable with the idea, like I need to put a plan together. There is no age limit for these types of things, we want to prepare ourselves and our families for tomorrow.
Everyone will need this service, so the ad didn’t need to be pushy, it was simply stating that you need to “Start the conversation” today.
Listen to the ad here: http://www.aef.com/ad-campaigns/start-the-conversation/
Know My Voice
This ad got to me! It made an emotional connection right from the beginning. It made me want to do more now! This ad started in an audio/computer voice that you know you know from somewhere. Then it explains who the voice belongs to, a 12 year old girl. Then the “ad” talked to us about how we can donate our voice and help millions of people get their voice back. What? Donate our voice? I had no idea that this was even possible.
Do you know what I did after hearing the ad? I went to the website they told me about, you can visit it to at https://www.vocalid.co/ I am in awe, I’m not sure why. I think I need to leave my “personal bubble” sometimes, and see what the world is really doing. I’m amazed at how technology is helping everyone in almost every situation. From the vocal ID website, you can learn more about this technology, donate your voice, and start a voice drive! WOW, indeed.
This ad was to inform the public about a service that can help millions. Hopefully when people hear this ad, they will take action. The emotion you feel listening and then understanding why this company does it, will make you want to change. Change your mindset, change how you see technology, change our “busy” mindset and take a step back, change……What did it make you do?
Listen here at: http://www.aef.com/ad-campaigns/know-my-voice/
This radio ad is a commercial about juicy fruit chewing gum. It’s two people having a conversation, well the guy is trying to talk to the girl. He assumes she is using Morse code because she’s too busy chewing and enjoying her juicy fruit gum. Then he asks her out, well all you here is a lot of beeps, sounds, etc. (Morse code). I’m thinking wow, she sure does have a lot to say about that yes/no question.
The guy then says “A no would have been fine.” Made me laugh! At the end of the commercial, you hear the push to enjoy their product, juicy fruit gum.
I think this ad was made for everyone, well anyone who likes to chew gum! They want you to buy their gum. The ad made you want to enjoy their gum, like the two people in the ad.
Listen here at: http://www.aef.com/ad-campaigns/morse-code/
Comments? I would love to hear what you think about these radio commercials. You can browse more at http://www.aef.com/ad-award-archive/